BTL Manager Hiring Now

About the job

Job Responsibilities:

• Understanding of the creative and fabrication process and collaboration with creatives and vendors to deliver turn key BTL solutions
• Support in planning, implementing, and promoting a yearly BTL Calendar
• Maintain relationships with BTL agencies that yield a premium
• Plan & manage on-ground activations and promotions
• Organize and participate in Industry Related Events & Exhibitions
• Being a platform, understand the needs of own active categories and needs of partner brands and prepare actionable briefs
• Monitoring market activities (rivals).
• Planning and executing POS materials
• Provide reports, and specifications and maintain controls over deployments and POSM
• Checking and controlling the budget

Skills and qualifications:

• Minimum bachelor’s degree preferably in Business management, event management, or any relevant faculty
• 4-5 years of experience in planning and executing BTL campaigns
• Should be well-connected with agencies and vendors to come up with industry-first ideas and turn-key solutions for execution.
• Comfortable working with data to derive meaningful insights and translate them into actionable tasks
• Good to have experience managing and reporting KPIs to meet overall marketing objectives
• Ability to manage expectations and multi-stakeholder environment
• Travelling will be a requirement