Manager Brand Activation Apply Online

About the job

Job Purpose:

This position will be responsible for delivering excellent planning & execution of brand activation & outdoor campaigns with the help of external agencies & partners, managing vendors, coordinating logistics, and ensuring that all parties involved are working toward the same goal. The position also requires building and maintaining a calendar of brand activation events for the team, analysing success of previous campaigns & would also require to travel for activations locally (30%-40%).

Job Responsibilities:

• Leads Brand development and execution of annual marketing activation plans that drives achievement of business objectives
• Planning, development and execution of BTL acquisition strategy, including:

-Reach to target market and delivery of Brand Message

-Creating awareness and generating trails

-Impact on short term and long term sales (pre / post analysis)

• Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
• Develop and apply in-depth understanding of consumer insights to advance the business
• Planning of Annual Brand Activation Plan (Product wise/Territory wise/ Month wise / Medium wise) to aligned with Annual Brand Marketing and Sales Plan.
• Have the ownership & input into customizing campaigns and initiatives to relevant markets with the objective of driving consumer excitement and motivating purchase
• Lead cross-functional teams in order to execute brand initiatives leading multiple projects and teams to achieve results
• Interact cross-functionally with sales, marketing and base management teams
• Work with the relevant sales channels to develop bespoke BTL activity for each
• Liaise with marketing team to ensure strategy and activity in line with overarching marketing activity
• Develop & champion the brands BTL acquisition communication roadmap
• Ensure development and training of Brand Ambassadors in line with brand objectives
• Communicate this strategy to agency partners and identify each agency’s role in delivering against it.
• Continuously amend roadmap based on learning’s and best practice
• Contribute to the development of the overall Brand and Communications strategy
• Manage budget and monitor spend against planned objectives
• Ensure all BTL Communication is in line with established brand guidelines (e.g. look and feel, tone of voice, etc.)
• Conduct post campaign analysis to establish best practice messaging, execution & results.
• Use Digital platforms to integrate campaigns between offline & online.
• Work towards building 1st party data for the company

Skills Required:

• Vendor Management & negotiations
• Strategic & Creative thinking
• Strong Communication & presentation skills
• Budget creation & management
• Project Management

Experience:

3-6 Years with at least 2 years ideally in an Activation Agency

Qualification:

Bachelors in Business Administration

Preferred Masters in Business Administration