Thursday , March 23 2023

Manager Brand Activation Apply Online

Website National Foods Limited

About the job

Job Purpose:

This position will be responsible for delivering excellent planning & execution of brand activation & outdoor campaigns with the help of external agencies & partners, managing vendors, coordinating logistics, and ensuring that all parties involved are working toward the same goal. The position also requires building and maintaining a calendar of brand activation events for the team, analysing success of previous campaigns & would also require to travel for activations locally (30%-40%).

Job Responsibilities:

  • Leads Brand development and execution of annual marketing activation plans that drives achievement of business objectives
  • Planning, development and execution of BTL acquisition strategy, including:

-Reach to target market and delivery of Brand Message

-Creating awareness and generating trails

-Impact on short term and long term sales (pre / post analysis)

  • Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
  • Develop and apply in-depth understanding of consumer insights to advance the business
  • Planning of Annual Brand Activation Plan (Product wise/Territory wise/ Month wise / Medium wise) to aligned with Annual Brand Marketing and Sales Plan.
  • Have the ownership & input into customizing campaigns and initiatives to relevant markets with the objective of driving consumer excitement and motivating purchase
  • Lead cross-functional teams in order to execute brand initiatives leading multiple projects and teams to achieve results
  • Interact cross-functionally with sales, marketing and base management teams
  • Work with the relevant sales channels to develop bespoke BTL activity for each
  • Liaise with marketing team to ensure strategy and activity in line with overarching marketing activity
  • Develop & champion the brands BTL acquisition communication roadmap
  • Ensure development and training of Brand Ambassadors in line with brand objectives
  • Communicate this strategy to agency partners and identify each agency’s role in delivering against it.
  • Continuously amend roadmap based on learning’s and best practice
  • Contribute to the development of the overall Brand and Communications strategy
  • Manage budget and monitor spend against planned objectives
  • Ensure all BTL Communication is in line with established brand guidelines (e.g. look and feel, tone of voice, etc.)
  • Conduct post campaign analysis to establish best practice messaging, execution & results.
  • Use Digital platforms to integrate campaigns between offline & online.
  • Work towards building 1st party data for the company

Skills Required:

  • Vendor Management & negotiations
  • Strategic & Creative thinking
  • Strong Communication & presentation skills
  • Budget creation & management
  • Project Management


3-6 Years with at least 2 years ideally in an Activation Agency


Bachelors in Business Administration

Preferred Masters in Business Administration

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