Firmographics Analyst Work

About the job

Ibex, for one of it’s global client, is looking to hire a Firmographic Analyst. The shortlisted candidate will be responsible for

Responsibilities:

• Use Google, websites of target accounts and other online resources to get the description of target accounts, then use Equinix internal Sales Segment guide to determine the correct sales segment of the accounts and update SFDC accordingly
• Use Marketing research tools to determine the Annual Revenue and Venture funding of target accounts and update SFDC accordingly
• User estimation guidance to calculate the Annual Revenue of target accounts when it’s not available by using Marketing research tool
• Run daily new accounts report from SFDC to capture new accounts created on the previous day, apply Segment research (Responsibilities 1-3) and update SFDC accordingly
• Based on the info from the Segment research, flag the accounts that violate Coverage guidance and inform related parties.
• Consolidate all the data in one file for team leaders’ review and SFDC upload
• Perform segment research based on the request from Sales Reps/Managers/Supporting teams or any ad hoc project

Qualification/Skillset:

• Bachelor’s degree
• Excellent individual performer and team player
• 2-3 years of related experience in segmentation, customer lifetime value or firmographic
• Proven written and verbal communications skills and attention to detail
• Proficient in Microsoft Office Suite and Marketing research tool: Dun & Bradstreet (D&B), Hoovers, Zoominfo, Rainking, InsideView, Datafox and data.com
• Knowledge of SFDC a big plus
• Work US hours