Sunday , January 29 2023

Marketing Manager Job Openings

Americana Restaurants

About the job

Note: This role is based in Riyadh, Saudi Arabia and will require relocation.

PURPOSE OF THE ROLE:

Excite and Delight consumers of all ages with brands that matter via:

  • Lead Brand Strategy Implementation
  • Implement Marketing Campaigns and key marketing programs
  • Manage Marketing at a country level
  • Optimize Marketing Budget and Maximize ROI
  • Develop actionable insights from Business, Market and Consumer Data
  • Manage Relations with internal and external stakeholders
  • Manage Team

KEY RESPONSIBILITY AREAS:

Lead Brand Strategy Implementation

  • Lead implementation of Brand Positioning, driving brand equity, Brand Love and maximising profitability
  • Identify key growth pillars and develop annual ATL marketing plans in-line with Annual operating plans

Implement Marketing Campaigns and key marketing programs

  • Implement Marketing initiatives in line with aligned annual market development plans
  • Develop Communication Plans, activations and Promotions and deploy / coordinate for flawless execution of the campaigns
  • Implement an effective media strategy and media plans maximizing ROI
  • Collaborate with Brand Marketing and operations teams ensuring all campaigns are aligned on time and properly executed
  • Ensure Brand assets are distinctive, up to date and contemporary
  • LTO calendar implementation, KV adaptation by market

Manage Marketing at a country level

  • S&OP brand leader: forecast accuracy, cannibalization and boost plans implementation
  • Assure pricing windows implementation and track government pricing dynamics
  • Assure playbook by market/by Retail Environment and Digital Environment are fully rolled-out across region
  • Local marketing budget control and management
  • Develop a complete LSM playbook considering heatmaps, local and actionable consumer insights, eg key dates/holidays, core
  • consumer groups and core events, menu costing and profit reports by market
  • Assure new openings activation playbook implementation
  • Responsible for the successful rollout of the marketingdelivery campaigns locally

Optimize Marketing Budget and Maximize ROI

  • Plan, Manage and Monitor ATL budget (with scarcity mind-set)
  • Timely budget commitments and approvals
  • Issues, problems and anomalies in budget figures are identified, referred and resolved

Develop actionable insights from Business, Market and Consumer Data

  • Track and analyse business and brand performance through internal sales, audit, consumer data against aligned goals
  • Recommend actions based on analysis/ Create contingency plans to ensure keeping business on track
  • Keep abreast of global and local market trends, competitor developments
  • Input Insights into brand and innovation plans
  • Competition tracking per market: LTOs, pricing, LFL sales, # openings
  • Social/CRM listening at market level

Manage Relations with internal and external stakeholders

  • Establish goals, objectives and strategies for task/ project
  • Facilitate brainstorms
  • Improve information sharing
  • Develop business opportunities
  • Negotiate solutions
  • Co-lead agency and vendor relationships to tailor content/LTOs and engagement plans to local customer needs.

Manage Team

  • Support HR in professional recruitment process with suitable candidates
  • Ensure effective On-boarding of new employees
  • Ensure Employee Engagement through regular and thorough communication and recognition
  • Manage performance on a daily basis, conduct Performance and Development Reviews
  • Build and develop a high performing, cross functional teams that can bridge numerous internal and external challenges and stakeholders.

Requirements:

8+years’ successful experience in marketing management, with P&L responsibility (not agency background only) in a Blue Chip company (ideally F&B) working with a team

Qualifications

  • Business Management degree
  • MBA (Advantageous)
  • Should be mapped to Americana Competency framework

Technical Skills

  • P&L Management (Financial Management); total system economics/ commercialization to deliver Volume, Revenue, Profit and share growth
  • Develop sound insights leading to innovation (product and packaging)
  • Above The Line (ATL) planning and execution
  • Agency Leadership
  • Data/ Insights Analysis
  • Problem Solving
  • Project Management
  • Entrepreneurship
  • Influence

To apply for this job please visit www.linkedin.com.