Marketing Manager Job Openings

About the job

Note: This role is based in Riyadh, Saudi Arabia and will require relocation.

PURPOSE OF THE ROLE:

Excite and Delight consumers of all ages with brands that matter via:

• Lead Brand Strategy Implementation
• Implement Marketing Campaigns and key marketing programs
• Manage Marketing at a country level
• Optimize Marketing Budget and Maximize ROI
• Develop actionable insights from Business, Market and Consumer Data
• Manage Relations with internal and external stakeholders
• Manage Team

KEY RESPONSIBILITY AREAS:

Lead Brand Strategy Implementation

• Lead implementation of Brand Positioning, driving brand equity, Brand Love and maximising profitability
• Identify key growth pillars and develop annual ATL marketing plans in-line with Annual operating plans

Implement Marketing Campaigns and key marketing programs

• Implement Marketing initiatives in line with aligned annual market development plans
• Develop Communication Plans, activations and Promotions and deploy / coordinate for flawless execution of the campaigns
• Implement an effective media strategy and media plans maximizing ROI
• Collaborate with Brand Marketing and operations teams ensuring all campaigns are aligned on time and properly executed
• Ensure Brand assets are distinctive, up to date and contemporary
• LTO calendar implementation, KV adaptation by market

Manage Marketing at a country level

• S&OP brand leader: forecast accuracy, cannibalization and boost plans implementation
• Assure pricing windows implementation and track government pricing dynamics
• Assure playbook by market/by Retail Environment and Digital Environment are fully rolled-out across region
• Local marketing budget control and management
• Develop a complete LSM playbook considering heatmaps, local and actionable consumer insights, eg key dates/holidays, core
• consumer groups and core events, menu costing and profit reports by market
• Assure new openings activation playbook implementation
• Responsible for the successful rollout of the marketingdelivery campaigns locally

Optimize Marketing Budget and Maximize ROI

• Plan, Manage and Monitor ATL budget (with scarcity mind-set)
• Timely budget commitments and approvals
• Issues, problems and anomalies in budget figures are identified, referred and resolved

Develop actionable insights from Business, Market and Consumer Data

• Track and analyse business and brand performance through internal sales, audit, consumer data against aligned goals
• Recommend actions based on analysis/ Create contingency plans to ensure keeping business on track
• Keep abreast of global and local market trends, competitor developments
• Input Insights into brand and innovation plans
• Competition tracking per market: LTOs, pricing, LFL sales, # openings
• Social/CRM listening at market level

Manage Relations with internal and external stakeholders

• Establish goals, objectives and strategies for task/ project
• Facilitate brainstorms
• Improve information sharing
• Develop business opportunities
• Negotiate solutions
• Co-lead agency and vendor relationships to tailor content/LTOs and engagement plans to local customer needs.

Manage Team

• Support HR in professional recruitment process with suitable candidates
• Ensure effective On-boarding of new employees
• Ensure Employee Engagement through regular and thorough communication and recognition
• Manage performance on a daily basis, conduct Performance and Development Reviews
• Build and develop a high performing, cross functional teams that can bridge numerous internal and external challenges and stakeholders.

Requirements:

8+years’ successful experience in marketing management, with P&L responsibility (not agency background only) in a Blue Chip company (ideally F&B) working with a team

Qualifications

• Business Management degree
• MBA (Advantageous)
• Should be mapped to Americana Competency framework

Technical Skills

• P&L Management (Financial Management); total system economics/ commercialization to deliver Volume, Revenue, Profit and share growth
• Develop sound insights leading to innovation (product and packaging)
• Above The Line (ATL) planning and execution
• Agency Leadership
• Data/ Insights Analysis
• Problem Solving
• Project Management
• Entrepreneurship
• Influence